The Hut Group Acquires Indie Beauty Brand Eyeko

The Hut Group, announces the acquisition of London based Indie Beauty brand Eyeko.

Founded in 1999 as a multi-category makeup brand, Eyeko later evolved into an award-winning leader in eye products, after its founders Max and Nina Leykind saw a gap in the market for high-performance eye products.

The acquisition represents a further strategic investment in THG’s international Beauty offering. After acquiring GlossyBox,  Illamasqua, Australian beauty retailer RY, Espa, this is the 8th acquisition of THG in less than 1 year.

Matthew Moulding, Founder and Chief Executive Officer of The Hut Group, said: “Eyeko is a great addition to THG’s portfolio of brands, with a strong positioning within the cosmetics market.

“Its high-quality, innovative products are built on years of industry experience and the brand is renowned across numerous territories including the US and UK. We look forward to maximising Eyeko’s unique offering across the globe through our world-class e-commerce platform, THG Ingenuity, and our global marketing infrastructure.”

Nina Leykind, Founder of Eyeko said: “I am delighted with this acquisition, which is taking Eyeko into a truly exciting future.  We’re extremely proud of what we’ve accomplished to date and now look forward to seeing The Hut Group take Eyeko to even more customers worldwide.

“I’m confident in THG’s digital and marketing expertise and expect great things for the brand.”

This investment follows the acquisitions of Illamasqua, ESPA and GLOSSYBOX last year, adding to THG’s roster of wholly-owned brands.

The Hut Group was advised by Richard Harding and Steven Kingham of EY, Jeremy Millington and Chris Letters of Gowlings and David O’Leary and Ben Hacking of Deloitte. Eyeko was advised by Tim Leach of Baylor Klein and Paul Medlicott of Addleshaw Goddard.




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