Fashion Nova is setting its sights on the beauty industry and has launched Nova Beauty today.
Founder and CEO, Richard Saghian has shared on his instagram-story:
“I am humbled and proud that we have finally launched Nova Beauty by Fashion Nov! Nova Beauty was more than 2 years in the making and is not just a brand extension. It’s the real deal.”
The Iranian-American billionaire has been known for a while for his super succes of Fashion Nova.
Its first beauty line, called NovaBeauty has launched today with products in the eye and lip categories. The NovaBeauty lip collection consists of three products: the Perfect Pout Lipstick in 26 shades and three finishes, the 2-in-1 Snatched Lip Liner in 10 shades and the Moisturizing Rich Glow Lip Gloss in 12 shades. NovaBeauty will also debut its Gel-ous Long Wear Waterproof Liner in 11 shades.
Saghian explained beauty is the number-one category that customers have requested from Fashion Nova for the last two years. He also stated that lip gloss and lip liner were among the top requested beauty products among Fashion Nova’s customers and the company wanted to “create a capsule collection of lip color as unique and diverse as our customer base.”
Fashion Nova plans to grow NovaBeauty through frequent drops. Next month, the line will debut its Glow Getter Body and Face Highlighter and a Kabuki Body Brush. NovaBeauty will also continue expanding shade ranges for existing products on a consistent basis.
To align with Fashion Nova’s accessible and affordable ethos, NovaBeauty’s products are priced between $10 to $12. The products are now available on Fashion Nova’s website. It’s not clear if a different website will be launched.
Shop Nova Beauty here: https://www.fashionnova.com/collections/beauty-novabeauty