“Anti-aging” skincare is not a cool word in the industry anymore

Brands are using less the word anti-aging since the beginning of 2018, the word anti-aging is just not cool anymore.

L’Oréal has an “Age Perfect Cell Renewal Rosy Tone Moisturizer”, which actually is saying “you will age” and Clinique’s Repairwear Laser Focus serum “helps plump skin so expression lines are visibly reduced”.

After years of false advertising skincare brands have finally realized that it’s time to tell the true.

[youtube url=”https://www.youtube.com/watch?v=u-KvLt-ZzcI” width=”560″ height=”315″]


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