I started this blog back in 2014 because I was fed up with fake skincare reviews of almost all (online) beauty magazines, it’s time for the truth to be revealed.
The good
About 90 percent of all consumers use reviews to make purchase decisions, up from 72 percent in 2014, according to Bill Tancer, the author of Everyone’s a Critic: Winning Customers in a Review-Driven World. So the first thing you do when you are spending a cool $ 150 usd on your SK II Facial Treatment Essence or $ 70 usd on your GlamGlow supermud is to Google it. Darn it, on page 1 on Google you only find extremely good reviews. You have found a winner! All the top-magazines are writing about it, so it must be good! Right?
The bad
You just arrive home with your purchase of Sephora where you bought “the bestseller”. Excited as a kid you are using your new Facial Treatment. But nothing happens on day 1. Nothing on day 2. day 3? nah. After 3 weeks you find out. You just been FUCKED! There I said it, FUCKED!! Again? FUCKED horribly.
The ugly
Excuse my French, but I don’t write for any beauty magazine, so I don’t have to fluff up any words. If skincare product is shit, I review it as shit. And I will tell you it’s shit. If a skincare product is good, I review it as good. However, (online) magazines get millions for ad placements. Which is good, so you can read the latest news why Justin Bieber is marrying Haley. Real stories, you care about. Wait… One you get it. But these advertisers are expecting something in return for there millions spend. Like a award or something. Product is shit and they are getting millions? You just won an other award. It’s the ugly truth.
Bestanti-aging.com is now the #1 independent beauty blog with real awards. We started with a few readers in 2014 and have over 300,000 readers per month. It is possible to advertise with us, but we don’t accept skincare companies advertising with us. We buy most of the skincare ourselves for our salon. But we also do get complimentary skincare from smaller companies. We would never-ever accept money for a review. We have had offers up to $50,000 usd.
PS: Are you 1 of the companies on the list and you want to sue us? Please do, that kind of free publicity is priceless.