It’s international women’s day today and McDonald’s has flipped the M to a W on their website and in some states. W standing for women’s day. The fast food chain says the W’s are a tribute to what women achieve, especially in their restaurants. The company says that 6 out of 10 managers are female.
On their website McDonald’s quoted:
“We recognize the extraordinary contribution of women. From employees and franchisees, to suppliers and community partners, to our customers, we are inspired by your strength and leadership. In the U.S., we’re proud to share that 6 out of 10 restaurant managers are women. They run the McDonald’s business each and every day. So, in honor of women everywhere, we’re flipping our iconic logo for International Women’s Day. Today, we celebrate you.”
The M flipped is not the only stunt of a company that wants to get some extra attention on International Women’s Day. Several American clothing brands come with special T-shirts. Whiskey brand Johnny Walker introduced a temporary bottle with the logo of a walking woman: Jane Walker. That stunt came to the drink manufacturer’s strong criticism, because the advertisements explained that women are quickly intimidated by whiskey.
Dec 15, 2015 5
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