Cult skincare brand Sunday Riley is busted with leaving fake reviews on different websites.
We were the first website that has EXPOSED FAKE REVIEWS and AWARDS by beauty magazines. Now we are exposing fake reviews of populair skincare brand Sunday Riley.
A former employee shared an email directing employees to open fake accounts and leave glowing Sephora reviews of new Sunday Riley products, on the subreddit r/skincareaddiction. The post shocked customers and served to highlight the questionable trustworthiness of online product reviews at retailers like Sephora.
COPY OF THE EMAIL: Fake reviews sunday riley
Sunday Riley used this trick
A Sunday Riley employee and user calling themselves “throwawayacctSRiley” posted on Reddit and shared a copy of an email (see above) that shows that employees had been asked by the company to register as fake Sephora users in order to leave glowing reviews for new acne products that the company was launching. The email exactly explains HOW to make an account, HOW to add the FAKE review and how NOT to get caught. Well, you just been BUSTED!