She defenitly work, work works; after the massive success of Rihanna’s beloved Fenty Beauty, she now introduces Fenty Skincare.
Countless stars figured out the Cosmetic and Skincare Industrie. Kylie Jenner (Kylie Cosmetics), Jessica Alba (Honest Company) have both had HUGE successes with their companies. Now we can add Rihanna to the list. But the real questions is: Is Rihanna making good quality Skincare or are they just in it for the money?
LVMH – Louis Vuitton Moët Hennessy
Actually Rihanna didn’t started her Fenty Cosmetic / Skincare company. LVMH did. It’s more a partnership. READ: Rihanna’s fame and name is being attached to it.
With the launch of Fenty Maison in partnership with pop-icon and fashion and beauty entrepreneur Rihanna, LVMH is breaking the mold of how luxury brands are built. It signals dramatic changes coming in the luxury market led by the undisputed market leader.
Yesterday Bernard Arnault, chairman and CEO of LVMH, announced that it was creating a new luxury Maison under creative direction of Robyn Rihanna Fenty. The new line will launch later this spring.
LVMH brands
Maisons are how LVMH organizes its family of 70+ brands within its six reporting segments. Leading a Maison is the pinnacle in LVMH’s hierarchy.
Rihanna got her start in 2017 working with LVMH in its Perfume and Cosmetics segment launching the Fenty Beauty brand. It was developed by LVMH’s Kendo division, described as a cosmetics “incubator” company, and debuted at LVMH’s Sephora subsidiary, as well as distributed elsewhere.Business of Fashion (BoF) reports that Fenty Beauty brought in €500 million, or $562 million U.S., in its first full year. Famed for its inclusive 40 shades of foundation, Fenty Beauty’s success is amazing and gives Arnault confidence that Rihanna can do it again in LVMH’s much more important Fashion and Leather Goods segment, which includes 15 houses and generated €18.1 billion in 2018 as compared with €6.1 billion and 12 houses in Perfumes and Cosmetics.
Fenty Maison marks a number of firsts for LVMH. It is the first fashion brand built from scratch since 1987’s Christian Lacroix brand. It is also LVMH’s first original woman-created brand. And the first time a woman of color will lead an LVMH maison.
Sources used: Forbes.com, CNN.com